ESSENTIALS OF MARKETING Frances Brassington and Stephen Pettitt At last! A concise version of the best-selling Principles of Marketing by Brassington and. Marketing, 3/E: Frances Brassington, Oxford Brookes University: Stephen Pettitt Like Brassington’s Principles of Marketing, this ‘essentials’ text brings Written in a lively style with great design, Essentials of Marketing is a. Trove: Find and get Australian resources. Books, images, historic newspapers, maps, archives and more.
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Distinctive features Written in a lively style with great design, Essentials of Marketing features the following: This book is also available with MyMarketingLab.
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Written in a lively style with great design, Anx of Marketing features the following:. Like Principles of Marketingour essentials text brings together theory and practice. Take only the most applicable parts of your favourite materials and combine them in makreting order you want.
Combining the best of theory and practice, Essentials of Marketing is the only choice for those who want a fresh and topical introduction You have selected an online exam copy, you will be re-directed to the VitalSource website where you can complete your request View online at VitalSource. You can also include skills content, your own material and brand it to your course and your institution.
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You have selected an online exam copy, you will be re-directed to the VitalSource website where you can complete your request. The appeal of this text is the use of stimulating and up-to-date examples and illustrations – these really help students of marketing to gain insight to context and application. Make mafketing that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.
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Simply share your course goals with our world-class experts, and essetnials will offer you a brassinton of outstanding, up-to-the-minute solutions. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response.
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This book is also available with MyMarketingLab as a separate purchasedeveloped to help you get a better grade: Enhance your learning through specially developed online resources, designed to give you an extra edge in your coursework. Brassington and Pettitt’s Essentials of Marketing introduces the core concepts of marketing in a concise and digestible format for short course provision.
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